Google Ads allows business to build awareness of their brands through search, display, video and performance max advertising camapaigns.

Google Search Ads

This is a brilliant way to get your brand in front of people who are searching for services / products like yours. Search ads allows for a wide range of targeting options, including search terms and geography.

Google Display Ads

Google display ads are great for creating awareness of your products and/or services by placing banners on specific websites that match your audience’s web habits. These can be targeted to show on specific websites that take part in Google AdSense, or be displayed to people who match your segmentation preferences. You can also use Google display ads to retarget people who have visited your website previously, but didn’t convert – whether that is submitting a lead form, clicking to call / chat or purchasing your goods.

Google Video Ads

Google video ads can help you create awareness, drive traffic to your website and/or landing pages and subsequently drive revenue. They are not considered conversion ads – but will help keep your brand top of mind.

Google Performance Max Ads

Google performance max ads combine search, display and video to run a single effective campaign to create awareness, drive traffic and ensure conversions. This ad type is considered extremely cost effective and advertisers only pay when a conversion is captured.