What do you need help with?
SEO
Social Ads
Google Ads
Websites
Google Tools
E-mail Marketing
Search Engine Optimisation
‘Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.’
Why is SEO important
While you can easily drive traffic to your website with paid media; having an SEO optimised website will bring you ‘free’ traffic, improve your website’s visibility in search engines and subsequently improve your website’s rankings.
SEO is a slow-game – meaning any updates or optimisations you make will potentially only show results in approximately 6-months. For this reason, we always advise clients to start with SEO first to give it time to grow while we work on the rest of your digital marketing strategy (and results from SEO audits and keyword research is always handy in paid media.
Contact us if you want to improve your website’s rankings, drive organic traffic, improve your Google My Business profile and increase ROI through the use of SEO.
Google Ads
Google Ads allows business to build awareness of their brands through search, display, video and performance max advertising camapaigns.
Google Search Ads
This is a brilliant way to get your brand in front of people who are searching for services / products like yours. Search ads allows for a wide range of targeting options, including search terms and geography.
Google Display Ads
Google display ads are great for creating awareness of your products and/or services by placing banners on specific websites that match your audience’s web habits. These can be targeted to show on specific websites that take part in Google AdSense, or be displayed to people who match your segmentation preferences. You can also use Google display ads to retarget people who have visited your website previously, but didn’t convert – whether that is submitting a lead form, clicking to call / chat or purchasing your goods.
Google Video Ads
Google video ads can help you create awareness, drive traffic to your website and/or landing pages and subsequently drive revenue. They are not considered conversion ads – but will help keep your brand top of mind.
Google Performance Max Ads
Google performance max ads combine search, display and video to run a single effective campaign to create awareness, drive traffic and ensure conversions. This ad type is considered extremely cost effective and advertisers only pay when a conversion is captured.
Websites
It’s imperative to keep the information on your website relevant and accurate to ensure a good user experience and having a professional online presence.
An outdated website can also cause slow load times, which affects your search engine ranking and overall SEO poorly.
We have experience on the following build platforms:
- WordPress
- Shopify
- Wix
- Squarespace
We can assist with brand new builds, maintaining current website through monthly or once-off projects and creating content and graphics for your website.
Google Tools
Google offers website owners a range of products to improve your website, ecommerce store and search engine results. We have experience in all Google tools and can help you set it up, improve your setup or fix issues.
Google Tag Manager (GTM)
Google Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. This decreases your website’s load time as there aren’t too many code snippets loading when a visitor lands.
Google Analytics 4 (GA4)
GA4 provides comprehensive website and app analytics as well as advanced reporting features all in one placeand advanced features to measure engagement across both your app and website, all in one place.
Google Search Console (GSC)
GSC is a free service that helps you monitor, maintain, and troubleshoot your website’s presence in Google Search results. GSC helps you understand what search queries bring visitors to your website, what pages are indexed or not indexed and overall site health.
Google Merchant Centre (GMC)
GMC is a free tool that enables retailers / ecommerce store owners to list their products and services for sale on Google Shopping. They also have the opportunity to add product information and data so that their products can appear across Google surfaces.
Sellers can also advertise these goods directly on the Google Shopping platform (or through Google Ads) for increased sales.
The benefit of making use of Google’s tools, is that they all work together perfectly to ensure your website and business has a perfect view.
Email Marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
Email marketing can help you:
- Create personalised content
- Collect feedback
- Improve sales
- Communicate with your audience
- Generate traffic to your site
- Increasing leads
We have experience on the following email marketing platforms:
- Mailchimp
- Brevo (previously SendinBlue)
- Convertkit
- Klaviyo
Email marketing is essential for businesses to promote products and services, build relationships and drive customer action. We can help you set this up and manage it for you.
Social Ads
Meta Ads
Meta Ads, including Facebook, Instagram and their extended networks’ ads help businesses to put their brand in front of potential new customers through specific geographical and targeting options. These ads help build brand awareness, drive website traffic and can be set to reach people who are likely to perform a certain action on your website.
LinkedIn Ads
LinkedIn ads offer advertisers access to a more professional audience and allows us to use industry-specific variables to target a niche and quality audience. These ads are more expensive, because they are very targeted. Return on Investment when done right, is exceptionally high too.