‘Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.’

Why is SEO important

While you can easily drive traffic to your website with paid media; having an SEO optimised website will bring you ‘free’ traffic, improve your website’s visibility in search engines and subsequently improve your website’s rankings.

SEO is a slow-game – meaning any updates or optimisations you make will potentially only show results in approximately 6-months. For this reason, we always advise clients to start with SEO first to give it time to grow while we work on the rest of your digital marketing strategy (and results from SEO audits and keyword research is always handy in paid media.

Contact us if you want to improve your website’s rankings, drive organic traffic, improve your Google My Business profile and increase ROI through the use of SEO.